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The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea, by Alex Daly
PDF Download The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea, by Alex Daly
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Review
"Neil Young's Pono campaign is the most successful technology campaign of all time, and Alex deserves much of the credit...The Crowdsourceress will give you everything you need to make your crowdfunding campaign a success."―Phil Baker, COO of Pono"Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects."―Eric Ries, author of the New York Times bestseller The Lean Startup"The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress, is like having her 'special sauce' right at your fingertips."―Jesse Reed, Co-founder of the Standards Manual
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About the Author
Alex Daly is the founder of Vann Alexandra, a creative services agency that gets projects financed through crowdfunding, and the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding. Her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and girl group TLC. Alex has shared her expertise at top film festivals, universities, and organizations. She is in the Forbes 30 under 30 Marketing & Advertising class of 2016. This is her first book.
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Product details
Paperback: 256 pages
Publisher: PublicAffairs; 1 edition (March 28, 2017)
Language: English
ISBN-10: 1610397606
ISBN-13: 978-1610397605
Product Dimensions:
5.5 x 0.6 x 8.2 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#206,791 in Books (See Top 100 in Books)
I really enjoyed this book and devoured it in a weekend. I am aware that there is so much competition in the crowdfunding space, and I knew that crowdfunding my own campaign would be a big and scary endeavor - but I had no idea where to even begin. Through direct steps and reading about real campaigns (both big and small), I learned so much that goes behind planning a campaign from start to finish. I feel that I now have the best tools and a clear direction to head out on my own.
This book is such a great resource! Not only is it helpful to anyone who wants to crowdfund, but also is relevant to any marketer. In this consumer-centric world, Alex Daly wonderfully captures how to remain relevant and how to engage an audience across all channels of distribution with an emphasis on digital / social. This is an easy read and a must-have to all who aspire to bring differentiation to the "go-to-market" process.
Many "how to" books can be intimidating and hard to follow—unlike the others, Alex clearly explains the situation, gives first-hand examples, and provides solutions that can easily apply across disciplines. Not only is the content fascinating, but it's applicable and practical.The Crowdsourceress singlehandedly represents the foundation of crowdfunding for anyone looking to learn more.
Alex Daly's Crowdsourceress is such an insightful and easy-to-understand guide to help achieve success for your next creative project. The amount of information here is probably the equivalent of an entire year's course on running a successful campaign that gets people excited about your project and helps bring it to life. Cannot wait to share this book with my friends and colleagues.
The Crowd-Sourceress is a gem. Alex's voice makes it a breeze read and I am still baffled that she shares all her successes and failures for free. That keeps me ready and able to focus solely on successes. I would gift this book to any friends in communications/pr/marketing/fundraising, or really just anyone who wants to get smart and learn how to make things happen!
Great insight, awesome information. She lays it all out there very nice!
Solid advice from a crowd funding specialist with industry understanding and 100 % success rate. She tells it like it is. It isn't easy money and if you are willing to do some work, you can find your funds. She guides you through the steps and offers strategic advice.
This book is a springboard for any creative (or anyone with entrepreneurial spirit) who has a seed of an idea - could be used for a passion project or professional endeavor. Super inspiring + well written. Would definitely recommend.
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